Today, almost every banking provider claims to be engaged in some form of digital transformation . They know their future hinges on accelerating their digital transformation strategy. Unfortunately, most are way behind the curve. How far along is your financial institution in its digital journey?
The global banking industry faces new challenges from disruptive bank alternatives offering easier, more personalized products. Banks and credit unions must regain their relevance by offering the simpler and more convenient experience consumers clearly crave.
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The battlefield for financial Services is changing, however, as technology advances and new players emerge. The marketplace is also restless, demanding more from legacy and emerging institutions.
Banks have always fought to gain power and market share, knowing their competition and serving a marketplace that had relatively few choices.
From bricks and mortar to laptops and PCs — and now to smartphones and tablets — consumers increasingly want to manage all aspects of their lives on the go. This transition from physical to digital channels has been embraced by retailers, the travel and hospitality industries, and other verticals. For the banking industry — especially in the US — the transition has been more challenging.
Mobile Banking is growing faster than many banks have expected. Why is there still so much confusion and why does it matter? The risk for banks is that they are being left in the dust digitally, and even more of a concern, most don’t even know it yet, and I have evidence.
Black Swans are improbable, but obvious after you meet one. Mobile Banking seems to be such a case.
Pokémon GO is not only a simple fame or just a mobile app, it is a new way of combining reality with digital. It is all about augmented reality. Banks can learn from it about technology adoption, gamification, data analytics and Engagement.