6 Critical Digital Marketing Trends

Buzzwords like CX and AI are dominating marketing discussions today. With the focus pointed so heavily on emerging concepts like these — purely concentrated in digital channels and new technologies — how are marketers’ priorities, roles and responsibilities shifting? What new marketing technologies are critical to success today, and which ones will be crucial in the next couple years? Continue reading

Banks Need to become digital Houses

BBVA chairman Francisco González says that banks need to shed their past and image as ‘incumbents’ and transform into new digital technology companies if they are to prosper in a banking environment dominated by technologically astute competitors.

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Banks Must Look Beyond FinTech

The community of business, FinTech, banking consultants/professionals, in addition, tends to heavily rely on false indicators in an attempt to remain relevant and make predictions. FinTech, often, is one of those wrong indicators, and I will further try to expand on why. FinTech trends do not predict the future, they often only represent an immediate business opportunity that spun out of control and beyond reason.

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Bank Branch Network of the Future

Like companies in many industries, financial institutions are under pressure to chart a new course by reshaping their business models to compete in a world of changing customer expectations.  There is a small window of opportunity to respond to this shift within the market and banks are in the throes of making companywide changes to ensure they are continuing to satisfy their customers whilst operating in an economically viable manner.

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