Banking isn’t what it used to be. While the general premise hasn’t changed much over time, the ways people manage their money are changing with the times. Digital, for example, is becoming a major avenue for many, and a significant portion of Americans actually prefer to handle their banking away from branches and tellers, according to Nielsen research. In fact, people who bank away from physical branches make up a significant portion of the “Connected” segment of the population and prefer to handle their finances via mobile devices or call centers. Continue reading →
A simple homepage layout engages your audience and guides them where they want to go. Here are seven steps to make it happen.
We see it all the time… financial institutions so eager to inform their audience of every special deal and product that they jam everything onto their homepage. But try to tell people everything and you’ll end up telling them nothing. Instead, you’ll just turn them off, because the layout is too cluttered and distinct information coalesces into a blob of color and text. Continue reading →
There is no such thing as a truly secure password; there are only more secure or less secure passwords. Passwords are currently the most convenient and effective way to control access to your accounts. But passwords are a mess. We have too many; sometimes they are all the same, which makes it easier for a hacker; many passwords are “123456” and easy to crack; and there are numerous ways that a criminal can spy on us to log our keystrokes. Continue reading →
In every customer communication there’s one simple message: “I – the customer – have something to say.” But is anyone listening?
It’s as simple as ABC.
A is for ANYTIME and ANY WAY. Banking customers talk to their banks at any time they need them, not just 9 to 5, and not in ways that banks can always control. Customers expect the freedom to connect with their bank – via the telephone, email, social media and any other channel that serves their purpose. Being easy to talk to is a critical part of being in any strong, lasting relationship. And like any good relationship it’s all about listening. Continue reading →
The fact online banking hits the 30 year landmark this week may come as a surprise to some, but as with any 30 year old, it has grown and changed significantly since its birth.
The technology has come on leaps and bounds to a point where we’ve seen the move from home-banking terminals, to dial-up via a PC, to broadband, and now the modern cloud via our mobiles. I can still remember my first banking experience, it was home-banking with Lloyds Bank. At the time, it was known as Speedlink and it was the UK’s first telephone banking system, which allowed me to access my account information and conduct transactions, all from the convenience of my home (actually my parents home, I’m not that old).
The decision for financial marketers isn’t should your site be rebuilt using responsive design, but rather when.
You might know the mobile statistics: 56% of Americans own a smartphone. 36% of American’s own a tablet. And in 2013, mobile device sales officially overtook desktop sales. What does this mean for your financial institution?
Bank and credit union websites often lag behind from a technology perspective; the financial industry is generally more conservative as a whole. But bank and credit union marketers need to listen up and pay attention, because mobile usage is growing steadily and it’s time to understand why you need to invest in a responsive website… soon.
According to a pair of reports from Accenture, 35% of banks’ market share in North America could be in play by 2020 as traditional branch banking gives way to new digital players. The research also indicates that 15 to 25 percent of today’s roughly 7,000 North American financial institutions could be gone as a result of consolidation before 2020. To combat this shift, Accenture recommends that traditional providers take a radically new approach to distribution, combining a simpler yet more comprehensive branch offering with integrated digital services. Continue reading →
Why do some local banks and credit unions fail and have to shutter their doors, while others grow… and acquire those failed and flailing institutions? Your acumen with digital marketing could be the factor that determines which group you’re in.
Around 100 banks and credit unions have closed last year, and many more have been swallowed up by prospering financial institutions before they had the chance to fully fail. To list all the reasons why these banks and credit unions didn’t survive on their own could fill a library. But there are some common flaws shared by most of these failed institutions — something that set them apart from the groups that acquired them and from their competition who continues to thrive in the same economic environment and the same geographical footprint. Continue reading →
Today’s banking and credit union customer is hyper-connected, highly informed and demanding a highly personalized approach with regards to communication, product development and customer service. These customers cannot be defined by a specific age or income category or geographic parameter, but by their ability (and desire) to adopt and apply new technologies to meet their banking needs.
It’s no great mystery that consumers consider bank websites less appealing than others, but the reasons why might surprise you.
Banks and credit unions have it tough when trying to sell online. Consumers would generally prefer to be doing anything other than banking, particularly if they have a few minutes to spend on the web. So you’d think financial institutions would be doing everything possible to make banking more enjoyable online.