Despite having access to more data and better digital tools than ever, bank and credit union marketers are not keeping pace with industry trends and consumer demands. Smaller financial institutions in particular are falling behind in applying modern Technology.
Like companies in many industries, financial institutions are under pressure to chart a new course by reshaping their business models to compete in a world of changing customer expectations. There is a small window of opportunity to respond to this shift within the market and banks are in the throes of making companywide changes to ensure they are continuing to satisfy their customers whilst operating in an economically viable manner.
New providers are emerging all the time, often enabled by technology and focused on delivering a fresh, relevant experience for the customer. Two examples are N26 of Germany and Canada’s Koho, both of which place an emphasis on mobile banking and putting more control in the hands of customers.
Are these businesses a sign of what the future holds for retail banking, and what could that mean for established financial institutions?
Yet, with new technologies emerging faster than ever, I’m having to ask myself whether there is indeed a future for branch banking. In these situations, I often find it is helpful to refer to the great predictor of technological trends – Star Trek. Star Trek predicted tablets, universal translators, natural language computing, and hand held communicators well before technology was ready to make them a reality.
The terms “Open Banking” or “API Banking” comes up quite often in discussions about the future of Banking and finance. the term is also used to describe two pieces of financial regulation: The competition and Market Authority’s (CMA’s) ‘Open Banking Remedy’ and the European Payment Services Directive 2 (PSD2).
But what does this mean in conrete?
Many Banks and financial institutions plan to integrate Chatbots in their Services. A survey by Personetics shows that the financial services industry is getting a closer to supporting conversational commerce, supporting projects that use chatbots to improve the overall customer experience. Continue reading
Enough with the talk of the branch of the future. The branch of the future is something I’ve been hearing about since I entered the banking industry in 1986. Guess what? Nothing has really changed that much. So welcome to the future which is really here, and now. Outside your branch doors a digital revolution is occurring at this very moment. Sure, there will be ever more technology in our future and it will never go away. However, when it comes to retail banking, the digital world now overshadows the analog world of branch banking. In other words, most of you, my banking friends, live in the past. Want to catch up?