The Engagement and Revenue Potential of Mobile Alerts


To drive greater mobile banking adoption and engagement, banks and credit unions need to take a more active role in helping customers proactively manage their finances through real-time notification of events that impact their accounts. Beyond simple balance and transaction updates, alerts can provide the foundation for greater interaction with your customers, increasing engagement, lowering servicing costs and even providing potential revenue opportunities.

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Lipstick on the PFM Pig?


In an industry that is sometimes slow to innovate, Personal Financial Management (PFM) is one of the few banking applications where innovation has outpaced consumer demand. A ‘hot’ topic for over a decade, the ability to help consumers better manage their money through applied analytics, contextual design and visual tools has provided a battleground for financial institutions and direct-to-consumer applications.

With a quest to be at the center of account holder’s lives, developers of PFM applications are moving from add-on applications to integrated solutions that can help define lifestyle segments. At the same time, the definition of PFM has evolved to include everything from basic visualizations to advanced engagement tools.

The question remains however . . . will these innovations capture the consumer’s attention or simply be lipstick on the PFM pig?
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Lipstick on the PFM Pig?


In an industry that is sometimes slow to innovate, Personal Financial Management (PFM) is one of the few banking applications where innovation has outpaced consumer demand. A ‘hot’ topic for over a decade, the ability to help consumers better manage their money through applied analytics, contextual design and visual tools has provided a battleground for financial institutions and direct-to-consumer applications.
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Define PFM


The core of the issue here is simple: There is no clear definition about what PFM is (and isn’t). There is no common understanding — among bankers or consumers — about what PFM is. I don’t have research to back me up, but I’m willing to bet that if you showed a representative sample of consumers a list of companies that included Mint, BillGuard, Lemon, Credit Karma, and Manilla, and asked: “Which of these companies offers a “pure” PFM?” you would get blank stares from 98% of them.

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Persönliches Finanz Management? Vertrauen zählt!


Persönliches Finanz Management setzt sich als Trend im Angebot der Retail Banken weltweit mehr und mehr durch. Während die meisten Menschen ihre Bank nicht lieben, so vertrauen sie ihr doch hinsichtlich der eigenen Finanzen, ein nicht zu unterschätzender Wettbewerbsvorteil gegenüber unabhängigen PFM Anbietern.
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mBank: Die erste mobile und soziale Bank


Die polnische BRE Bank hat sich in mBank umgewandelt und dabei nicht nur ihren Namen verändert sondern auch ihre Inhalte. Sie ist jetzt eine der innovativsten Banken, die nicht nur umfassendes Social sondern auch Mobile Banking anbieten.
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