The battlefield for financial Services is changing, however, as technology advances and new players emerge. The marketplace is also restless, demanding more from legacy and emerging institutions.
Banks have always fought to gain power and market share, knowing their competition and serving a marketplace that had relatively few choices.
The Fintech Battlegrounds have been drawn and they have fallen into 3 categories.
- Disruptors: Those selectively attacking the business of traditional banks
- Enablers: Those that help traditional banks transform in to digital businesses
- Collaborators: Disruptors who are partnering with traditional banks to extend their product offerings.
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