Maybe The Voice Of The Customer Isn’t

Criticizing Voice of the Customer (VOC) programs is like speaking out against motherhood and apple pie. The last time I criticized VOC programs, someone left a comment chastising me for presuming that a bank could know what its customers wanted without asking them.

Well, excuse me!

But there are (at least) two problems with the “voice of the customer” that many marketers don’t take into consideration:

Read more at Financial Brand

Maybe The Voice Of The Customer Isn’t

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