How badly do consumers want mobile banking? It depends on which US city you’re talking about. This study takes a look at varying levels of interest in mobile banking for 12 major metro markets.
In 2009, 8% of shoppers on FindABetterBank indicated they “must have” mobile banking with their new checking account. By March 2014, that number grew to 30% — nearly quadruple. However, significant differences emerge when you break the data down at a local level. For example, research in March 2014 revealed that only 22% of shoppers from Detroit demand mobile banking compared to 39% of shoppers from Baltimore — almost twice as many.
Read more at Financial Brand