The Path to Customer Centricity Through the Cloud

Banks can position themselves better for a customer-centric model by by leveraging the cloud to simplify their IT Environments.

Many banks that are building towards a customer-centric business model face a common challenge: they have too much software and applications running through multiple lines of business and channels, say Mike Cook, a partner at IBM. Not only is it difficult to gain a 360-degree view of the customer in such a complex environment, but maintaining such an environment is a huge expense for many banks that soaks up investment that could be going to strategic goals like customer-centricity, he explains.

Read more at Bank Systems & Technology

The Path to Customer Centricity Through the Cloud

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