Mobile is Now Mainstream and Increasingly Impacting Bank Switching

In another example of how U.S. consumers’ acceptance of mobile banking continues to grow, a recent AlixPartners study shows that 60 percent of smartphone or tablet owners who switched primary banks reported mobile banking capabilities as “important” or “extremely important” in their decision to switch. That’s up dramatically from 48 percent in a similar survey from the first half of 2013.

Read more at Monitise MobileFI

Mobile is Now Mainstream and Increasingly Impacting Bank Switching

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