Bank-at-Work programs can drive the acquisition of quality customer accounts if implemented in a structured, disciplined manner.
Financial institutions are facing declining branch transactions and diminished branch sales. As a result, more banks are looking to Workplace Banking as an effective channel for attracting new customers, expanding relationships with existing customers and therefore improving sales productivity and cost efficiency. After all, Workplace Banking puts branch teams in front of prospects and customers they no longer see in the branch.
Read more at BAI Banking Strategies