Or is there?
Well documented reports have appeared in the Press around the world, regarding the negative impact experienced by banks and other commercial companies, when their reputation is damaged through Social Media (Twitter, Facebook and the like) attention.
Previously, any complaint or experience of perceived poor service received by a customer, would be handled on a singular basis. If communication was passed on by that individual regarding the shortcomings of a company, then it was limited to a relatively small number of the customer’s family, friends and acquaintances.
Read more at Finextra