Is Gen-Y The Best Target for Mobile Banking Services?

When marketing mobile banking services, banks and credit unions tend to focus all their energy on Gen-Y. But there’s a juicier segment to target.

The other day, my daughter asked me what my favorite app was when I was little. My answer: pigs in a blanket. Gen-Y consumers may have grown up with the internet, but the next generation — Millennials — are growing up with the internet in their (parent’s) pocket.

Read more at Financial Brand

Is Gen-Y The Best Target for Mobile Banking Services?

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