It’s so easy for bank marketing to take a wrong turn

Yesterday I came home to a strange voicemail from ING Direct Canada. I decided to phone back right away because I noted the following 3 things about the message:

  • The toll free number provided was nowhere to be found on the bank’s web site
  • The message left was with regards to “my profile and information”
  • The reference number left on the voicemail was my online banking user ID

Read more at Celent

It’s so easy for bank marketing to take a wrong turn

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s