Marketing Gurus And Marketing Morons

Dr. John Dawes nails it. In a white paper titled Marketing Gurus and Fads – how to avoid them, Dawes writes:

“Marketing abounds with ‘fads’ – which over-promise and under-deliver. These messages are sometimes presented as the ‘secrets’ of companies that are supposedly fantastically successful at the moment. The sad fact is that most of these messages are incredibly over-optimistic and at worst, downright deceitful.”

Dawes defines some of the techniques that marketing gurus use, like:

Read more at Financial Brand

Marketing Gurus And Marketing Morons

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