Going Local With Branch Marketing…

Here’s how financial institutions can translate sophisticated branch data into hyper-local programming through digital signage.

Bank marketers have always known the profile, interests and needs of their customers can differ wildly even between a pair of branches on the same city street.

But they’ve struggled to figure out how to effectively communicate with those different crowds, at that level of granularity. Delivering locally relevant messaging can get very complicated, very quickly.

Read more at Financial Brand

Going Local With Branch Marketing…

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