With the rapid expansion of smartphones and tablet devices, bank customers today are highly informed, relying on reviews and information published across social media channels, and do banking online 24/7. Customers can be reluctant to visit branches, and it is more likely than ever that these customers will switch their main banking relationship. To cope with this change, banks today are striving to provide a strong digital channels offering. But should banks focus on online banking on the personal computer platform, or on mobile and tablet banking Solutions?
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