Unfriendly: Customers Don’t ‘Like’ Banks on Social Media

Sorry bankers, your customers do not want to be your Facebook friends, or follow you on Twitter, or see your Pinterest or Instagram pictures.

According to findings released yesterday by Carlisle & Gallagher Consulting Group, the consultancy, fully 87% of customers find banks’ use of social media “annoying, boring or unhelpful.” The findings show negative attitudes toward interacting with banks on social media for problem-solving, and show that customers doubt the overall effectiveness of banks’ use of social media.

Read more at Bank Innovation

Unfriendly: Customers Don’t ‘Like’ Banks on Social Media

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