Generating ‘Engagement’ on Facebook Is Just The Beginning

Bank CEO: “Why is there a puppy on our Facebook page?”

Social Media Community Manager: “Because puppies get great engagement.”

Bank leadership:Huh???”

While this exchanges sounds farcical, it’s not that big a stretch from actual conversations occurring at banks and credit unions everywhere. Social media managers tend to believe unequivocally that “engagement is good,” which might lead them to publish somewhat random or irrelevant material on their institutions’ Facebook pages.

Read more at Financial Brand

Generating ‘Engagement’ on Facebook Is Just The Beginning

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