The Starbucks Effect in a Subscription Economy

I was at the ServiceSource headquarters in San Francisco last week when the afternoon “I need caffeine or I’ll lose it” feeling hit. You know what I’m talking about.

As I found myself wending my way on autopilot towards the closest Starbucks, I stopped for a moment to ponder why I keep on returning to a coffee chain in a city that’s known for having some pretty incredible coffee.  As I took my place in a long line of other people feeling that same afternoon slump, it hit me.

Read more at Finextra

The Starbucks Effect in a Subscription Economy

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