Banks Are Boring on Social Media

A majority of consumers believe that banks’ use of social media is ineffective, according to findings from a poll released today by Carlisle & Gallagher Consulting Group.

The firm polled 1,002 U.S. consumers online in an attempt to to uncover the important drivers for financial institutions to be successful in managing customer complaints and social media preparedness. Fifty-two percent of those who responded said they believe the use of social media by banks is ineffective, while 87 percent reported banks are “annoying, boring or unhelpful” on social media.

Read more at Bank Systems & Technology

Banks Are Boring on Social Media

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