Bankers: Want More Sales? Have Better Conversations

In banking, we often think about customer “transactions” as discrete opportunities to either succeed or fail with the customer. Succeed enough over the course of time, without any substantial “fails,” and the customer should reward you with increased business – or at least keep you near the top of their consideration set. The problem with this view is that it is extremely passive, and passivity kills.

Read more at The Gallup Blog

Bankers: Want More Sales? Have Better Conversations

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