PNC Tests Multiple Concept Designs to Find Branch Sweet Spot

PNC is experimenting with its brick-and-mortar strategy, testing different concepts in various markets to find a new solution that will meet consumers’ changing needs and expectations.

It’s clear to the senior leadership at PNC Bank that the dynamics of branching are experiencing a massive tidal shift.

“The way people want to do business with us — the way they’re using our branches, especially — is changing,” says Dan Bishop, manager of one of the PNC’s newest branches in Malvern, Pennsylvania.

Read more at Financial Brand

PNC Tests Multiple Concept Designs to Find Branch Sweet Spot

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