Bank Hopes Green Chairs Are ‘A Good Fit’ With Customers

Associated Bank looks to boost its brand awareness with marketing centered around green chairs, customer testimonials, a celebrity endorsement from QB Aaron Rodgers, and a new tagline.

When the marketing team at Associated Bank began started exploring new ways they could bolster the organization’s brand awareness in the marketplace, it’s unlikely any of them realized they would wind up pinning their hopes to a green chair.

Read more at Financial Brand

Bank Hopes Green Chairs Are ‘A Good Fit’ With Customers

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