The Financial and Emotional Benefits of Fully Engaged Bank Customers

When free checking took over the banking industry, differentiating on customer service or the “customer experience” came into much greater focus. Products had become largely commoditized, and banks were anxious to grow their deposits, which generated significant fee revenue and capital for lending. Through superior customer service, the thinking went, banks could attract those deposits and grow their bottom line. And for many banks, this was a highly successful strategy.

Read more at The Gallup Blog

The Financial and Emotional Benefits of Fully Engaged Bank Customers

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