Last year IBM revealed its latest marketing play: opening its billions of dollars middleware products to the internet for the first time and bolstering the connectivity of enterprise applications and data to the cloud.
Unsurprisingly named, “BlueMix”, it combines IBM’s software, third-party and open technologies. The event was accompanied, unwillingly of course, by news on the press of IBM massive layoffs around the world. Couple of months before, IBM made the announcement that they were selling his servers division to Lenovo, the Chinese company which previously acquired the pc and laptop divisions.
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