EY (is it not called Ernst & Young anymore?) released its 2014 Global Consumer Banking Survey recently. For a better review of it than I’ll provide here, see the summary on The Financial Brand, or download the report directly.
The report goes to some lengths to establish the connection between the level of trust consumers have in their banks and their intentions to refer their banks, as well as to open new accounts.
Read more at Snarketing 2.0