92% of Consumers that “Must Have” Mobile Banking Also Demand Other Features

Novarica found that in Q4 of 2013, over 25% of bank shoppers said that mobile banking is a “must have” feature when selecting a new checking account.

Interestingly, of these shoppers who said that they must have mobile banking, 92%  also indicated that they wanted additional mobile features, including 29% who wanted 5 or more.

Read more at Monitise MobileFI

92% of Consumers that “Must Have” Mobile Banking Also Demand Other Features

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s