Branch Visibility Sways Most Shoppers to Larger Institutions

When consumers look for new a bank, data reveals that they consistently pick institutions with branch and ATM locations near where they work or live.

On FindABetterBank, we constantly examine the frequency consumers’ “top three” choices to see how and why they pick the banks and credit unions they do, and which institutions enjoy the greatest Advantages.

Read more at Financial Brand

Branch Visibility Sways Most Shoppers to Larger Institutions

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