Would You Have Approved This Ad?

Branding is built on differentiation. Differentiation takes courage. Here’s a gut-check exercise for financial marketers.

I play a little mental game from time to time to help me keep my creative mind open. The game is called, “Would I Have Approved That?” It’s a game that’s easy to learn, simple to play, and you can do it just about anywhere. But before I explain the rules, a little Background.

Read more at Financial Brand

Would You Have Approved This Ad?


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