Improving Sales Culture for Branch Profitability

Given the continuing importance of branches, improving the sales culture and technology in those branches needs to be a priority.

Branch banking is clearly at an inflection point as increased use of online and mobile banking has caused branch traffic to plummet. At the same time, most business banking accounts and 80% of consumer accounts, other than checking, are still opened at the branch and many executives still consider brick-and-mortar the best channel for serving existing customers and acquiring new ones.

Read more at BAI Banking Strategies

Improving Sales Culture for Branch Profitability


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