Financial institutions have obsessed over Gen-Y while neglecting Boomers, a large and lucrative segment itching for a better banking experience.
Community bank and credit union marketers spend a lot of time and energy trying to figure out the best way to attract Millennials. You can’t blame them. Millennials’ annual spending power is expected to surpass Baby Boomers by 2018. That doesn’t mean it’s time to overlook Boomers.
Read more at Financial Brand