The Myth of Branch Decline

As electronic channels have gained popularity for banking transactions, many branches have seen an accompanying reduction in teller transaction demand. This has led many industry commentators to predict widespread branch closures in the near future, a prediction further fueled by declines in branch openings and in absolute branch counts in 2010 – 2012. However, a reversal in those trends in the most recent year suggests that the declines of 2010 – 2012 were more in response to the financial crisis and the accompanying large-scale mergers than of any pervasive industry conclusion that branches no longer carry value. Several statistics rom the most-recent FDIC and NCUA deposit reports confirm ongoing support for branch networks.

Read more at Financial Brand

The Myth of Branch Decline

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