Mobile Banking: The Value of the Customer Experience

Why is the quality of the customer experience so important in the battle for mobile consumers?

In banking, the quality of the mobile experience has been proven to go beyond propensity to use – it can ultimately be the deal breaker for the entire customer relationship. Recent research by Alix Partners suggested that for 48% of account switchers, mobile banking services were either ‘Important’ or ‘Extremely important’ in their decision to Switch.

Read more at Monitise MobileFI

Mobile Banking: The Value of the Customer Experience

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