In an American Banker editorial titled A Return to Old-School Banking (part of a series the publication calls What Bank Customers Want), the author writes:
“I prefer the old-fashioned banking model. I don’t care for mobile banking. I don’t own an iPhone. I like my BlackBerry and I’m fine banking in a physical branch. I live in the city. It’s not a big deal for me to walk into a branch; they’re all over the place. I pay my bills online, but prefer to make deposits and withdrawals (over $500) with a person. I also need a live teller when I manage my brokerage and retirement account. My bank has assigned a person to oversee this account.”
Amazingly, in less than 100 words, the author manages to distinguish herself from practically everyone in (what I’m guessing is) her age bracket.
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