Data Proves Bad Banking Experiences Hurt Customer Acquisition

48% of consumers immediately eliminate at least one institution from their search for a new checking product. Why? Four out of five cite a previous bad experience.

Consumers shopping for new checking accounts at FindABetterBank.com can specify which financial institutions they wouldn’t consider banking with and why. 48% of shoppers choose to eliminate at least one institution before even seeing what that bank or credit union had to offer.

Read more at Financial Brand

Data Proves Bad Banking Experiences Hurt Customer Acquisition

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