A new trend in the digital publishing world is a shift toward ‘native advertising.’ Advertisers are beginning to make ads more subtle, blending them into the actual content of the website. The ads are presented in a way that flows seamlessly with the voice and style their environment. Sites like Facebook, Twitter, Google, and others have been doing this for a while, but only recently has editorial media adopted the style. Some predict native ads will dominate digital channels across all industries in 2014. See below for examples from Twitter and Facebook.
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