Does native advertising have any future in mobile banking?

A new trend in the digital publishing world is a shift toward ‘native advertising.’  Advertisers are beginning to make ads more subtle, blending them into the actual content of the website.  The ads are presented in a way that flows seamlessly with the voice and style their environment.  Sites like Facebook, Twitter, Google, and others have been doing this for a while, but only recently has editorial media adopted the style.  Some predict native ads will dominate digital channels across all industries in 2014. See below for examples from Twitter and Facebook.

Read more at Celent

Does native advertising have any future in mobile Banking?

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