Customer centricity in banking moving to the forefront

Customer centricity is moving from a banking industry buzzword to reality as bankers turn to important new technologies, such as big data and real-time customer analytics, to improve the customer experience.

A 2013 survey by Bloomberg Businessweek Research Services (BBRS) of banking executives around the world found that well over 70 percent thought that customer centricity is very important. Improving the customer experience by looking at their products and processes from the customer’s point of view and need is considered an important strategy to reduce churn, increase revenues and otherwise impact both the top and bottom lines.

Read more at SAP Banking View

Customer centricity in banking moving to the forefront

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