Adam Levene, SVP of Strategy at Monitise Create, contributed an article in Mobile Marketing Magazine last week focusing on the importance of “human first’ when embarking on a mobile strategy, and how Monitise Create puts this into practice. Below is an excerpt:
The human-first mantra
Our successes at Monitise Create have come by applying, almost religiously, the mantra of ‘human-first’ to our clients’ work. We look obsessively at the needs of the customer, and rather than use the channel to sell or advertise, we use it to solve problems and add value. Simply put, we leverage the power of mobile to make life easier for consumers.
Read more at Monitise MobileFI