From ‘Mobile Also’ to “Mobile First’

Mobile hardware sales and shipment statistics are arguments that have now become peripheral to the case for mobile banking. So let’s hone the focus a little bit.

Around 590 million customers banked on their mobile phones in 2013. In just four years that number will cross a billion, equivalent to about 15 percent of all global mobile subscribers. Mobile payments, meanwhile, have been bounding along – from USD 202 billion in 2012 to USD 410 billion in 2013 and projected to cross USD 1 trillion by 2015 and USD 2 trillion by 2017. That same year mobile purchase volumes will reach USD 1 trillion.

But mobility’s role in banking may be truly understood only when it is viewed through the prism of customer expectation.

Read more at Finacle

From ‘Mobile Also’ to “Mobile First’

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