From ‘Mobile Also’ to “Mobile First’

Mobile hardware sales and shipment statistics are arguments that have now become peripheral to the case for mobile banking. So let’s hone the focus a little bit.

Around 590 million customers banked on their mobile phones in 2013. In just four years that number will cross a billion, equivalent to about 15 percent of all global mobile subscribers. Mobile payments, meanwhile, have been bounding along – from USD 202 billion in 2012 to USD 410 billion in 2013 and projected to cross USD 1 trillion by 2015 and USD 2 trillion by 2017. That same year mobile purchase volumes will reach USD 1 trillion.

But mobility’s role in banking may be truly understood only when it is viewed through the prism of customer expectation.

Read more at Finacle

From ‘Mobile Also’ to “Mobile First’


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s