To craft an effective marketing strategy for young adults, you have to start by tossing out all your assumptions, generalizations and stereotypes about this valuable Segment.
Attracting young adults has been a focal point across the aging credit union industry for the past decade. On the community banking side, there isn’t as much marketing energy applied to young adults, but it’s still a concern. With more and more young adults gravitating to large national and international financial institutions, reaching this audience segment is a struggle for community banks and credit unions alike.
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