Much has been said about the mobile revolution. That device that never strays far from our side has infiltrated almost every aspect of our lives. In tandem with the soaring use of smartphones, mobile technology itself has progressed at lightning speed, giving more power to consumers to access information, connect, discover, research and buy with the swipe of a finger. And this technology is becoming increasingly available – analyst house Gartner published research showing smartphones are consistently outselling feature phones – out of 435 million mobile phones sold between April and June 2013, smartphones accounted for 225 Million.
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