It’s Time For Personalization in Financial Services

In a post-crisis financil l environment, customers are demanding solutions to satisfy their unique needs for money management. Additionally, they are showing preference for simpler products where benefits and risks are easy to understand and the feeling of control over the product increases their loyalty. Therefore, banks and credit unions are facing a crossroads: acknowledge and embrace the demands of customers wanting more personalized and simplified services or try to push customers into a dated mass production model.

Read more at Financial Brand

It’s Time For Personalization in Financial Services

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