Why Some Consumers Like Big Banks and Others Like Small Credit Unions

Last year, 35% of consumers considered price a factor when selecting an account, but major differences emerge when looking at the type of institution specific segments selected.

When consumers shopping for new banking relationships visit FindABetterBank.com, they have the opportunity to compare which institutions and accounts will cost the least, meet their feature requirements and have the most convenient locations. There are no clear winners: Shoppers don’t all choose the account with the lowest fees or choose the account that meets all of their Needs.

Read more at Financial Brand

Why Some Consumers Like Big Banks and Others Like Small Credit Unions

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