I had the opportunity to visit Beirut recently, where I met and addressed senior executives from various banks. It became apparent that many banks are still seeking to understand how best to leverage social media. Of course, this is a huge subject to cover in a single blog, so I will address one specific aspect of social media – micro blogging. Micro blogging, by and large, means Twitter. Twitter is a hot topic among banks and financial institutions – especially since its recent stock market float. Since it first came on to the scene back in March 2006, banks have wanted a piece of the micro-blogging action. For a while, many marketers in banks were busy tweeting and hoping to sign up more followers. But six years later, it is interesting to see how the use of these Twitter accounts has matured.
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