During the second quarter 2013, bank branches generated a relatively low 2.04% total revenue as a percent of average deposits. Average deposits per branch were approximately $53 million. This is according to my firm’s profitability measurement peer group. Total revenue includes asset spread from branch-originated loans, liability spread from deposits, and fee income.
But what should you do to minimize customer attrition and negative perceptions if you decide to consolidate a branch? I have a few ideas.
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