Banks can start to build a seamless omnichannel experience by delivering consistent product and service recommendations across channels.
Consumers and businesses are increasingly embracing digital technologies and devices in all stages of their buying process. Although banks have embraced a multi-channel strategy where customers are able to research and buy financial products through multiple channels, including the branch, online, and customer service, banks have yet to embrace an omnichannel strategy. The primary difference between multichannel and omnichannel is that omnichannel banking provides a consistent experience across channels with seamless access to financial products and services where and when they are needed.
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