Here are four things marketing can do to help boost the internal culture at their financial Institution.
One of your top priorities in 2014 should be to build and maintain a brand-driven culture, much like Oregon-based Umpqua Bank has done. They’ve been recognized as #1 on the list of 100 best companies to work for and made Fortune magazine’s national list of 100 best employers the seventh year in a row. They were recently cited as the most admired financial services company in Oregon for the ninth consecutive year.
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