How Mobile is Transforming Customer Engagement this Holiday Season

Mobile commerce is increasingly becoming a larger part of holiday shopping.

From 2011 to 2012, for instance, the number of minutes that consumers spent on retail mobile apps in December increased six-fold. That’s according to a new infographic from Sparked.

Also, in the last six months, almost three in four shoppers have engaged in “showrooming” — examining a product in a brick-and-mortar store and then buying it online for a cheaper Price.

Read more at Monitise MobileFI

How Mobile is Transforming Customer Engagement this Holiday Season

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