In every customer communication there’s one simple message: “I – the customer – have something to say.” But is anyone listening?
It’s as simple as ABC.
A is for ANYTIME and ANY WAY. Banking customers talk to their banks at any time they need them, not just 9 to 5, and not in ways that banks can always control. Customers expect the freedom to connect with their bank – via the telephone, email, social media and any other channel that serves their purpose. Being easy to talk to is a critical part of being in any strong, lasting relationship. And like any good relationship it’s all about listening.
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