When Marketing to Women, Financial Brands Fall Way Short

Nine out of ten women believe that advertisers don’t understand them. Marketing from financial institutions in particular fails to connect with women on a personal Level.

93% of women say they have significant influence on what financial services their family purchases. With so much influence, one would assume that financial services companies would market effectively to women but research by Insights in Marketing says differently

Read more at Financial Brand

When Marketing to Women, Financial Brands Fall Way Short

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